I hear my ghost whisper to me
This project is a piece I created during my undergraduate studies in 2021. It is a comprehensive course simulating a commercial brand, consisting of three main components: brand design (including target audience identification, research, and storytelling), women's ready-to-wear design, and brand event planning. The outcome was a complete brand proposal and a fashion
collection.
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For this women's project, I conducted a meticulous photoshoot and post-production process, drawing on my photography and fashion designer expertise. Because I created the garments myself, I was uniquely positioned to develop a shooting plan that truly highlights their design elements and craftsmanship.
The photoshoot took place in two carefully chosen locations: a professional studio and a charming flower shop in Hangzhou. This flower shop was selected to align with the brand concept of offering women a private, tranquil garden filled with vibrant, life-affirming flowers and plants. The setting provided allowed me to capture the essence of the collection, blending the delicate beauty of florals with the sophisticated aesthetics of the clothing. By leveraging my intimate knowledge of the designs, I was able to ensure that each photograph conveys the intended narrative and style, reflecting the idea of a personal, blooming woman.
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collection.
If you'd like to know more about projects beyond photography, please click here.
For this women's project, I conducted a meticulous photoshoot and post-production process, drawing on my photography and fashion designer expertise. Because I created the garments myself, I was uniquely positioned to develop a shooting plan that truly highlights their design elements and craftsmanship.
The photoshoot took place in two carefully chosen locations: a professional studio and a charming flower shop in Hangzhou. This flower shop was selected to align with the brand concept of offering women a private, tranquil garden filled with vibrant, life-affirming flowers and plants. The setting provided allowed me to capture the essence of the collection, blending the delicate beauty of florals with the sophisticated aesthetics of the clothing. By leveraging my intimate knowledge of the designs, I was able to ensure that each photograph conveys the intended narrative and style, reflecting the idea of a personal, blooming woman.
